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Studebaker never went out of business... Posted by JerseySaab [Email] (#666) [Profile/Gallery] (more from JerseySaab) on Thu, 12 May 2011 18:23:48 In Reply to: Re: Are we Studebaker?, Billy, Thu, 12 May 2011 04:56:57 Members do not see ads below this line. - Help Keep This Site Online - Signup |
...they just stopped manufacturing cars.
Books could be (and have been) written about what happened to Studebaker. In a nutshell, by the 1960s they had diversified and become a mini-conglomerate. (STP oil treatment, for example, was originally a Studebaker product.) However, car sales were poor and dwindled to the point where the South Bend factory was shut down and production moved to the small Studebaker plant in Canada for the 1965 models.
At a volume of about 20,000 cars per year the automotive operation was making a small profit, but clearly not enough to provide funds for new model development. In fact, Studebaker those years advertised themselves as the "common sense car" whose style would never change. The automotive operation was shuttered in March of 1966 as the company basically decided it could make more money by not manufacturing cars. The rest of Studebaker lived on, various parts ultimately being gobbled up by other companies.
The Studebaker company name lives on to this day in Studebaker-Worthington Leasing, see:
https://www.studebaker.com/name.html
(Ironically, today Studebaker leases just about everything *except* cars.)
posted by 68.39.165...
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