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Is there a 9-5 advertising budget?
Posted by AeroTim [Email] (more from AeroTim) on Thu, 28 Apr 2005 18:12:26
In Reply to: Some interesting numbers from a USA Today article..., Charles, Thu, 28 Apr 2005 07:45:59
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I can't remember the last time I saw any type of promotion for the 9-5. There are no tv commercials, print ads, promos, nothing. I don't think you can sell a car without advertising. They should do some simple things to the Aero like put in a factory LSD, beef the same 2.3L engine, increase power to the 270-290hp range, advertise it as the safest performance sedan in the world and then watch it sell to the younger performance oriented buyers like the TL and G35 are. Either Acura missed the memo about not having more than 250hp in a front wheel drive car or Saab missed the memo about needing a LSD in a high powered FWD car...probably the latter. They should also reduce the sticker prices and cut back on incentives. People research Saabs and see very high sticker prices but don't always see the crazy incentives that come with them.
posted by 68.100.175...
Posts in this Thread:
- Some interesting numbers from a USA Today article..., Charles, Thu, 28 Apr 2005 07:45:59
- The bottom line is Saab has horrible marketing., Winder, Fri, 29 Apr 2005 12:38:48
- Just bought a 95 wagon..., Erica F (Vermont), Fri, 29 Apr 2005 10:51:12
- Is there a 9-5 advertising budget?, AeroTim, Thu, 28 Apr 2005 18:12:26 <-- Viewing This Message
- Saab advertising paradox, Caspar, Mon, 2 May 2005 03:12:42
- LSD & FWD, Stan, Fri, 29 Apr 2005 10:52:10
- Re: AeroTim you nailed it, NDS, Fri, 29 Apr 2005 10:05:27
- Re: Is there a 9-5 advertising budget?, Russell in Falls Church, Fri, 29 Apr 2005 08:47:53
- They have done both of your suggestions, adl6009 , Thu, 28 Apr 2005 21:38:05
- Re: Some interesting numbers from a USA Today article..., steveandbarb, Thu, 28 Apr 2005 17:47:05
- Re: Some interesting numbers from a USA Today article..., saabnewbe, Thu, 28 Apr 2005 16:07:51
- Sales Volume by Month - All makes - All models, VaSnaab, Thu, 28 Apr 2005 11:48:37
- And I still cant my dealer to give me a deal?, ckpaden, Thu, 28 Apr 2005 10:31:54
- wonder how 9-5 sales break down, sedan vs. SW, Aero'ed, Thu, 28 Apr 2005 10:13:04
- Is that from today 4/28? 9-2X vs 9-5 too, Scott Paterson , Thu, 28 Apr 2005 08:45:40
- 9-2X < 9-5, at least for March. More data inside., dmz789b, Thu, 28 Apr 2005 16:43:22
- Just Got a 9-2X for our 9-5 Arc to live with, Eclem, Thu, 28 Apr 2005 16:24:03
- 9-2x, DW, Thu, 28 Apr 2005 14:25:39
- Re: Is that from today 4/28? 9-2X vs 9-5 too, Stan, Thu, 28 Apr 2005 12:03:04
- Yes, 4/28/05 delivered this A.M. Links inside..., Charles, Thu, 28 Apr 2005 09:37:58
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