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The bottom line is Saab has horrible marketing.
Posted by Winder (more from Winder) on Fri, 29 Apr 2005 12:38:48
In Reply to: Some interesting numbers from a USA Today article..., Charles, Thu, 28 Apr 2005 07:45:59
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I like the latest ads about independence, but they don't even show you a car, just the corporate logo. They need an ad the demonstrates the real reasons to own a SW versus an SUV. I remember being really drawn to the ad of the the parasailor being towed behind the aero sportwagon saying "Hey, it's my turn to drive now!" Until that ad, I was a sedan man then I said I can do wagon, and now that I own one I can't think of a reason I would ever need an SUV. It's that mindset they need to capture.
posted by 71.33.15...
Posts in this Thread:
- Some interesting numbers from a USA Today article..., Charles, Thu, 28 Apr 2005 07:45:59
- The bottom line is Saab has horrible marketing., Winder, Fri, 29 Apr 2005 12:38:48 <-- Viewing This Message
- Just bought a 95 wagon..., Erica F (Vermont), Fri, 29 Apr 2005 10:51:12
- Is there a 9-5 advertising budget?, AeroTim, Thu, 28 Apr 2005 18:12:26
- Saab advertising paradox, Caspar, Mon, 2 May 2005 03:12:42
- LSD & FWD, Stan, Fri, 29 Apr 2005 10:52:10
- Re: AeroTim you nailed it, NDS, Fri, 29 Apr 2005 10:05:27
- Re: Is there a 9-5 advertising budget?, Russell in Falls Church, Fri, 29 Apr 2005 08:47:53
- They have done both of your suggestions, adl6009 , Thu, 28 Apr 2005 21:38:05
- Re: Some interesting numbers from a USA Today article..., steveandbarb, Thu, 28 Apr 2005 17:47:05
- Re: Some interesting numbers from a USA Today article..., saabnewbe, Thu, 28 Apr 2005 16:07:51
- Sales Volume by Month - All makes - All models, VaSnaab, Thu, 28 Apr 2005 11:48:37
- And I still cant my dealer to give me a deal?, ckpaden, Thu, 28 Apr 2005 10:31:54
- wonder how 9-5 sales break down, sedan vs. SW, Aero'ed, Thu, 28 Apr 2005 10:13:04
- Is that from today 4/28? 9-2X vs 9-5 too, Scott Paterson , Thu, 28 Apr 2005 08:45:40
- 9-2X < 9-5, at least for March. More data inside., dmz789b, Thu, 28 Apr 2005 16:43:22
- Just Got a 9-2X for our 9-5 Arc to live with, Eclem, Thu, 28 Apr 2005 16:24:03
- 9-2x, DW, Thu, 28 Apr 2005 14:25:39
- Re: Is that from today 4/28? 9-2X vs 9-5 too, Stan, Thu, 28 Apr 2005 12:03:04
- Yes, 4/28/05 delivered this A.M. Links inside..., Charles, Thu, 28 Apr 2005 09:37:58
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