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Saab advertising paradox
Posted by Caspar (more from Caspar) on Mon, 2 May 2005 03:12:42
In Reply to: Is there a 9-5 advertising budget?, AeroTim, Thu, 28 Apr 2005 18:12:26
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There's something very paradoxical about Saab advertising.
Here in Europe, too, I see very little Saab advertising - just a few TV ads when a new model is being presented (such as the 9-3 a couple of years ago).
However, I saw a car programme on German TV some time ago where they had some stats about different car producers and their advertising budgets. The advertising costs were expressed in terms of "how many euros of the total price of your new car goes to advertising?". For most car makes, between 60 and 200 EUR per sold car went to advertising. For Saab the corresponding figure was an astonishing 1300 EUR!
So it would appear that Saab spends loads of money on advertising - and the result is that you see an advert once every five years ...
Regards,
Caspar
posted by 158.169....
Posts in this Thread:
- Some interesting numbers from a USA Today article..., Charles, Thu, 28 Apr 2005 07:45:59
- The bottom line is Saab has horrible marketing., Winder, Fri, 29 Apr 2005 12:38:48
- Just bought a 95 wagon..., Erica F (Vermont), Fri, 29 Apr 2005 10:51:12
- Is there a 9-5 advertising budget?, AeroTim, Thu, 28 Apr 2005 18:12:26
- Saab advertising paradox, Caspar, Mon, 2 May 2005 03:12:42 <-- Viewing This Message
- LSD & FWD, Stan, Fri, 29 Apr 2005 10:52:10
- Re: AeroTim you nailed it, NDS, Fri, 29 Apr 2005 10:05:27
- Re: Is there a 9-5 advertising budget?, Russell in Falls Church, Fri, 29 Apr 2005 08:47:53
- They have done both of your suggestions, adl6009 , Thu, 28 Apr 2005 21:38:05
- Re: Some interesting numbers from a USA Today article..., steveandbarb, Thu, 28 Apr 2005 17:47:05
- Re: Some interesting numbers from a USA Today article..., saabnewbe, Thu, 28 Apr 2005 16:07:51
- Sales Volume by Month - All makes - All models, VaSnaab, Thu, 28 Apr 2005 11:48:37
- And I still cant my dealer to give me a deal?, ckpaden, Thu, 28 Apr 2005 10:31:54
- wonder how 9-5 sales break down, sedan vs. SW, Aero'ed, Thu, 28 Apr 2005 10:13:04
- Is that from today 4/28? 9-2X vs 9-5 too, Scott Paterson , Thu, 28 Apr 2005 08:45:40
- 9-2X < 9-5, at least for March. More data inside., dmz789b, Thu, 28 Apr 2005 16:43:22
- Just Got a 9-2X for our 9-5 Arc to live with, Eclem, Thu, 28 Apr 2005 16:24:03
- 9-2x, DW, Thu, 28 Apr 2005 14:25:39
- Re: Is that from today 4/28? 9-2X vs 9-5 too, Stan, Thu, 28 Apr 2005 12:03:04
- Yes, 4/28/05 delivered this A.M. Links inside..., Charles, Thu, 28 Apr 2005 09:37:58
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