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But that's not Saab's market!
Posted by Bruce (more from Bruce) on Mon, 12 May 2003 08:14:32
In Reply to: Younger Buyers Seem to Like Hatches, Marcus, Mon, 12 May 2003 08:02:34
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You just pointed out the problem in your Subject line...
"YOUNGER Buyers Seem to Like Hatches"
The deal is that Saab's average customer is 38 with a high income. All the cars you list are cheaper entry level cars aimed at a different market.
As it has been said again and again... Hatchbacks are NOT considered "premium" cars in the U.S.
It doesn't matter that WE like them (I certainly do), but it's pretty damn hard to change people's minds.
Saab needs to BROADEN their offerings with models that people actually want (yes, including the dreaded SUV)... Rather than sticking to an ALL HATCHBACK philosophy that outright failed in the past.
posted by 24.218.28...
Posts in this Thread:
- has saab given up on hatchbacks?, shawn, Sun, 11 May 2003 18:23:54
- Thank god, 5 new customers for every hatchback lover.., Mike Lynch , Mon, 12 May 2003 14:45:18
- recent trends, JasonS, Mon, 12 May 2003 07:28:51
- Its not just Saab, Pete Saab 9-5, Sun, 11 May 2003 18:33:40
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