SAAB is looking for younger buyers with the 9-2 - Saab General Bulletin Board - Saabnet.com
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SAAB is looking for younger buyers with the 9-2
Posted by mark (more from mark) on Mon, 12 May 2003 08:31:59
In Reply to: But that's not Saab's market!, Bruce, Mon, 12 May 2003 08:14:32
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While yes, it can be said that the current market is older, clearly to survive they must expand their product line, both up and down as well as laterally.
In the 9-2 intro at the NYC Auto Show, the SAAB CEO specifically stated that with the 9-2, they are targeting a younger demographic.
posted by 57.69....
Posts in this Thread:
- has saab given up on hatchbacks?, shawn, Sun, 11 May 2003 18:23:54
- Thank god, 5 new customers for every hatchback lover.., Mike Lynch , Mon, 12 May 2003 14:45:18
- recent trends, JasonS, Mon, 12 May 2003 07:28:51
- Its not just Saab, Pete Saab 9-5, Sun, 11 May 2003 18:33:40
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