Lutz says, GM 'missed the boat' on hybrid marketing, credits Toyota's approach - Saab General Bulletin Board - Saabnet.com
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Lutz says, GM 'missed the boat' on hybrid marketing, credits Toyota's approach
Posted by Brian_in_MA (more from Brian_in_MA) on Tue, 18 Jan 2005 09:41:33
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Story in Autoweek:
DETROIT -- General Motors Vice Chairman Robert Lutz said the automaker missed an opportunity to market itself as a technologically savvy company capable of producing hybrid vehicles.
Lutz said GM "missed the boat" on a marketing opportunity with hybrids -- an opportunity Toyota Motor Corp. has played to its advantage.
[more]
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I might be a little less charitable than Lutz on GM's hybrid strategy and forecast that the Japanese makers are going to eat GM's lunch. Again.
posted by 192.94....
Autoweek article on GM & hybrids
Posts in this Thread:
- Lutz says, GM 'missed the boat' on hybrid marketing, credits Toyota's approach, Brian_in_MA, Tue, 18 Jan 2005 09:41:33 <-- Viewing This Message
- Saab Technology, Draken, Tue, 18 Jan 2005 20:27:55
- Hybrid EV-1......, Mike Lynch , Tue, 18 Jan 2005 13:23:00
- Not much confidence in GM..., PhillySaaber, Tue, 18 Jan 2005 11:35:17
- Seen the Honda Accord Hybrid ad?, Randy Thatcher , Tue, 18 Jan 2005 11:27:25
- Re: Lutz says, GM 'missed the boat' on hybrid marketing, credits Toyota's approach, Dean, Tue, 18 Jan 2005 09:55:25
- Isn't it about time for a hybrid battery bill ?........, Mike Lynch , Tue, 18 Jan 2005 13:28:52
- I agree but the publicity and psychology part...., TKC, Tue, 18 Jan 2005 12:17:49
- Re: Lutz says, GM 'missed the boat' on hybrid marketing, jp, Tue, 18 Jan 2005 11:49:41
- Re: Lutz says, GM 'missed the boat' on hybrid marketing, TG, Tue, 18 Jan 2005 10:13:52
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