Re: Back in the day...1986 to 1990 - Saab General Bulletin Board - Saabnet.com
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Re: Back in the day...1986 to 1990
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Posted by dtechakacheaptech [Email] (more from dtechakacheaptech) on Thu, 16 Jan 2014 12:10:45 Share Post by Email
In Reply to: Back in the day...1986 to 1990, Noel, Wed, 15 Jan 2014 06:39:53
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That must have been a challenging job. Agree Hyundai/KIA products are much improved but they are now getting up there in price which I feel diminishes the overall value proposition but they have now broader consumer acceptance and they appear to be pumping major dollars into marketing - a least what I've seen in the US market.
A fully loaded KIA Sorrento or Hyundai Sante Fe lists for just a bit under $40k and they are well equipped but I don't think the engineering isn't quite equal to the better auto makers in some aspects but for most buyers they cannot tell or don't value the differences.
I read somewhere recently that Hyundai/KIA is the 8th most valuable auto maker and that they rank no 6 in total WW sales.

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