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GM doesn't market the Regal at all. When was the last time you saw any effort to push Regal sales. I haven't seen any effort at all.
I find the Buck Regal and the Kia Optima to be comparable cars. But Kia sells more than 10 Optimas for every Regal that moves. Sure the Kia is cheaper, but the price differential doesn't tell the whole story.
So whatever it is that Kia is doing to market and sell Optimas, Buick should copy.
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