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I think price tells a decent part of the story. The Optima's much lower starting price helps it sell in higher volumes. In the GM family, I think the Optima competes more closely with Malibu. Optima and Malibu have similar price ranges while Regal has a much higher starting and upper end price than both.
But, I agree that improved marketing would help the Regal.
posted by 73.16.37...
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