Maybe we're all too smart for our own good, or at least Saab's own good. Anyone who knows anything when it comes to cars knows depreciation is the big expense, so you buy used and the longer you keep a car the cheaper it is to own. The most diehard SAAB fans on this board typically DON'T BUY THEM NEW. I've had 15 SAABs over the years and never bought one new. We're irrelavent to SAAB, we've done nothing to help them. The other scenario is people who buy a new one and then keep it for 10 or 12 or 15 years--they don't help much either. SAAB has been humping it's butt to build long lasting cars and actually working against their own interests. In the 80's I sold SAABs, VWs and Hondas and I can tell you longevity is a tough sale and only a small handful of people really, truly want it. What new car buyers really want is a car that will be bullet proof for 4 or 5 years, and then they want something new. That's why companies like Honda are constantly coming out with new products and redesigning their cars every 3 or 4 years. You simply are not going to be successful as a company if your customer base won't buy your product new or only buy once a decade. SAAB has struggled from day one because they chose to appeal to a small, ecentric segment of car buyers that just don't buy cars often enough. We have at long last met the enemy, and the enemy is us.

posted by 208.72.4...

• Maybe we're to blame, No Snaab, Thu, 26 Nov 2009 08:43:42 <-- Viewing This Message
  • I'm not sure on this. Any CFO here?, Siegfried, Sat, 28 Nov 2009 19:13:17
  • My view..., Otis, Fri, 27 Nov 2009 19:50:45
  • Re: Maybe we're to blame, Bob Bitchen, Fri, 27 Nov 2009 15:23:26
  • Not my fault!, Pat, Fri, 27 Nov 2009 15:13:31
  • Insightful. I know many folks that buy new though., Mike Johnson, Fri, 27 Nov 2009 04:08:18
  • So then, if Saab was to do what every other, bender , Thu, 26 Nov 2009 19:18:08
    • Re: So then, if Saab was to do what every other, No Snaab, Thu, 26 Nov 2009 21:01:03
      • Subarus, Erik919kt, Mon, 30 Nov 2009 10:08:47
    • And, also, I understand your point but, bender , Thu, 26 Nov 2009 19:24:13
  • Owned 12. 3 have been new., Saabpilot , Thu, 26 Nov 2009 16:17:01
  • Re: Maybe we're to blame, swede-murphy , Thu, 26 Nov 2009 14:21:20
    • True on MB and BMW, but they have, Noel, Thu, 26 Nov 2009 14:51:40
  • I guess I'm guilty as charged, Noel, Thu, 26 Nov 2009 12:45:28
    • I bought a new one......, Mark from Toronto, Thu, 26 Nov 2009 14:42:06
      • I tried to buy a new one past spring, pony, Fri, 27 Nov 2009 14:56:32
  • Re: Maybe we're to blame, EGD , Thu, 26 Nov 2009 11:03:54
    • I'm definitely to blame!, James, Thu, 26 Nov 2009 12:43:59
  • Re: Maybe we're to blame, ToddF, Thu, 26 Nov 2009 10:55:16
  • good post! <nm>, Scott Paterson , Thu, 26 Nov 2009 10:08:45
  • There are some pretty old Honda's on the road as well., Mark from Toronto, Thu, 26 Nov 2009 09:35:17
    • Re: There are some pretty old Honda's on the road as well., kkelley, Thu, 26 Nov 2009 19:37:15
    • GM killed saab, fraero95, Thu, 26 Nov 2009 09:52:29

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