Re: Who killed Saab automobile? - Saab General Bulletin Board - Saabnet.com
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Actually, many people who have spoken to me over the years about my SAAB have always mentioned how rock solid cars they were ("like tanks" is the world most often used). I think even though GM compromised SAAB's reliability around a decade ago, the reputation out there was still that these were solid Swedish machines.
The real issue that hurt SAAB was the product (or lack there of). Time and time again, issues like poor dealer network, reliability, etc. all pale in comparison to not having desirable product. That is after all what really drives sales. You'd be surprised just how much the consumer will forget about inconveniences when it comes to getting that desirable car.
GM absolutely starved SAAB of product throughout the last two decades. That SAAB sold has many cars as it did was already amazing. If SAAB can get things going again and get a brilliant new 93/900 out on the market that really excites people, that will be more than half the battle won....
posted by 108.88.224...
Posts in this Thread:
- Who killed Saab automobile?, PaulS , Sat, 24 Dec 2011 09:11:08
- It's Saab's business model which doomed the company, Willy, Thu, 29 Dec 2011 19:00:25
- I think Saab supporters did.., C H Tay, Tue, 27 Dec 2011 16:57:46
- what happened to the picture of the bmper sticker...., jim 2012, Tue, 27 Dec 2011 14:17:25
- Re: Who killed Saab automobile?, William, Sun, 25 Dec 2011 14:01:52
- Re: Who killed Saab automobile?, Simon S, Sun, 25 Dec 2011 09:32:33
- Saab could have taken a page from Volvo, No Snaab, Sun, 25 Dec 2011 08:50:39
- Lack of new/updated vehicles didn't help..., Paul H, Sun, 25 Dec 2011 03:07:18
- Re: Who killed Saab automobile?, 11madness, Sat, 24 Dec 2011 12:41:03
- not just GM - The customers who didn't buy one, WayneD, Sat, 24 Dec 2011 11:14:16
- Re: What about SAAB original parts?, Street, Tue, 27 Dec 2011 05:17:05
- Re: not just GM - The customers who didn't buy one, Scott Paterson , Sat, 24 Dec 2011 15:50:44
- I too think you did well in purchasing and supporting, bender , Sat, 24 Dec 2011 15:14:20
- Re: not just GM - The customers who didn't buy one, EGD , Sat, 24 Dec 2011 14:05:07
- Re: not just GM - The customers who didn't buy one, Red93SEInBrklyn, Sat, 24 Dec 2011 11:59:06
- I don't have that kind of money., PGAero , Sat, 24 Dec 2011 11:33:40
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