I'll take a stab at answering this, even though I'm Canadian.

There is much useful information in this site which will give you some data to work with but basically, the Saab owners tend to be among the more well-educated; wealthier; more likely than not to vote Democrat; likely in their 30s; likely to have owned more than one Saab; likely to identify with the advertising; more likely than other brand owners to have a dog; active lifestyle people. They are also more likely to live in up-market suburban communities but that can be said of a wide array of vehicle owners.

Offhand, I'd say you are more likely to find more Saabs in New England, than in any other area of North America.

The "rich housewives" remark may very well apply to the Saab 9-3 cabriolet but it is equally as likely to apply to the gay community for that model and in terms of regional variations, an observation like I just made is less likely to be of wide application in the south, where a broader array of people buy cabriolets. I'd say offhand that Saab are bought on a final decision basis more by men than by women compared to other cars like Acura and Lexus; even BMW.

You cannot tell by looking at somebody whether they are Saab people but you do see more Saabs in ski area parking lots than in other kinds of recreational parking lots like golf courses. Most people who can afford a Saab will have another vehicle. The Saab is more likely to be the first vehicle than the second.

One statistic that I recently posted came directly from GM. Saab owners are the most highy connected internet users among all car owners at 85%.

Among European cars, Saab ranks below only Porsche as a car likely to be bought again after having owned one previously. Among all cars, Saab is 5th and Porsche is 1st in this category. The in-between cars are Lexus, Honda and Toyota.

Another site where your study group might benefit by "drilling down" is CarTalk.com.

I have heard the remark that a Saab person is more likely to be an engineer than a member of any other professional group.

Please do not ask me to back any of this data up with studies. This I have gleaned from a wide array of sources.

From Britain, I have learned that among personality types, a Saab person is far more likely to stop and help a stranded motorist than is a BMW driver or a Mercedes driver. Of them it was said a Mercedes driver would likely draw a sun curtain and speed up past such a motorist while a BMW driver would be likely to throw boiling oil on such a motorist.

As well, it is said of Saab people by this British writer that if you were at a party, by far the most interesting conversationalists would be found among Saab drivers, who are more likely to be wider-read, more socially involved, and more outgoing than most.

Does this help?

• Tell me what a U.S. Saab owner is like, Kallis, Sat, 17 Feb 2001 03:55:46
  • Re: Tell me what a U.S. Saab owner is like, David Beckerman, Thu, 22 Feb 2001 01:55:42
    • good information, Dave. Thanks.........eom, John A., Thu, 22 Feb 2001 12:56:46
  • Typical Saab driver: a masochist., tlrm, Tue, 20 Feb 2001 15:08:30
    • By the way, my rich housewife drives a 92 900, Subaru Forester,or, tlrm, Tue, 20 Feb 2001 17:50:56
    • Jeez, What does that say about us Brit car enthusiasts? n/m, Dave Westlake, Tue, 20 Feb 2001 16:45:05
      • You people have even more twisted psych problems., tlrm, Tue, 20 Feb 2001 17:10:30
        • When did Canada annex Connecticut....eh? n/m, Dave Westlake, Tue, 20 Feb 2001 20:27:57
          • A little known fact, but the Trilaterals gave Con., tlrm, Wed, 21 Feb 2001 10:21:09
          • Ten years ago, but you weren't listening . . ., Mr. Ed, Wed, 21 Feb 2001 08:03:16
            • So that's why the gas tax is so high........n/m, Dave Westlake, Wed, 21 Feb 2001 09:05:12
  • SAABs and their owners on TV + movies, jonathan p, Mon, 19 Feb 2001 21:51:44
    • naw, that movie was "Throw Momma From the Train" :), modest mouse , Tue, 20 Feb 2001 23:56:25
      • Yeah, and that was a model 96 n/m, Dave Westlake, Wed, 21 Feb 2001 09:07:57
  • I'm a U.S. Saab owner... "typical" I'm not..., IrieTom , Mon, 19 Feb 2001 13:38:02
  • Yes, my rich US housewife drives a Saab..., carneykjnc, Mon, 19 Feb 2001 13:36:54
  • overcoming cognitive dissonance, John A., Mon, 19 Feb 2001 11:37:06
    • Before I discovered Saabnet I thought cognitive dissonance, Mr. Ed, Wed, 21 Feb 2001 08:02:02
    • Re: overcoming cognitive dissonance, saw, Mon, 19 Feb 2001 22:08:40
      • Re: overcoming cognitive dissonance, John A., Tue, 20 Feb 2001 11:53:17
        • I can go for that, saw, Tue, 20 Feb 2001 13:50:34
          • Confirms one thing about Saab owners, Mr. Ed, Tue, 20 Feb 2001 18:00:59
  • Marketing vs. Reality, zeke, Mon, 19 Feb 2001 09:44:03
  • View from Britain - land of warm beer, Mr. Ed, Mon, 19 Feb 2001 08:24:24
    • "wideboys"!, Rick D., Tue, 20 Feb 2001 19:49:51
      • Re: "wideboys"!, Mr. Ed, Wed, 21 Feb 2001 08:00:05
  • Here is my data, Joe , Mon, 19 Feb 2001 06:40:54
  • My view on this, Atul, Mon, 19 Feb 2001 01:08:55
  • If you want real data, let me know..., Atul, Mon, 19 Feb 2001 01:08:37
  • WOW...more info, Dave, Sun, 18 Feb 2001 21:30:41
  • Re: Tell me what a U.S. Saab owner is like, smooch, Sun, 18 Feb 2001 19:54:40
  • i just think how the hood opens is cool... :), saab boy, Sun, 18 Feb 2001 15:47:24
  • Re: Tell me what a U.S. Saab owner is like, JasonS, Sun, 18 Feb 2001 14:00:36
  • not-so-definitive answers for your study...., modest mouse , Sat, 17 Feb 2001 23:08:44
  • I was "born" with it...., Clay McNeely , Sat, 17 Feb 2001 21:37:51
  • They're not at all self-regarding, Narcisse, Sat, 17 Feb 2001 17:19:19
  • Re: Tell me what a U.S. Saab owner is like, saw, Sat, 17 Feb 2001 14:49:08
  • Also, people that participate on this board are NOT typical, Tcar, Sat, 17 Feb 2001 14:36:04
  • Rich US Housewife definately for NEW 9-3 convertibles,, Tcar, Sat, 17 Feb 2001 14:34:30
    • Re: Rich US Housewife definately for NEW 9-3 convertibles,, Scott Paterson , Sat, 17 Feb 2001 17:55:51
  • so, the ad goes something like this....., anothermike, Sat, 17 Feb 2001 13:53:52
  • Re: Tell me what a U.S. Saab owner is like, John, Sat, 17 Feb 2001 13:35:31
  • Re: Tell me what a U.S. Saab owner is like, Dan W, Sat, 17 Feb 2001 13:25:28
  • OK., Ricky J, Sat, 17 Feb 2001 13:24:03
  • Re: Tell me what a U.S. Saab owner is like, Scott Paterson , Sat, 17 Feb 2001 11:41:08
  • Re: Tell me what a U.S. Saab owner is like, Bill D, Sat, 17 Feb 2001 11:11:21
  • Re: Tell me what a U.S. Saab owner is like, Tre Denton, Sat, 17 Feb 2001 11:11:03
  • Re: Tell me what a U.S. Saab owner is like, Bryce, Sat, 17 Feb 2001 09:57:29
    • More - Direct answers to your questions..., Bryce, Sat, 17 Feb 2001 14:04:52
  • Re: Tell me what a U.S. Saab owner is like, John A., Sat, 17 Feb 2001 08:57:47 <-- Viewing This Message
    • Re: Tell me what a U.S. Saab owner is like, EGD , Sat, 17 Feb 2001 10:57:49
      • thanks for this data ;-), John A., Sat, 17 Feb 2001 14:19:10
  • Re: Tell me what a U.S. Saab owner is like, PatO, Sat, 17 Feb 2001 08:53:58
  • Re: Tell me what a U.S. Saab owner is like, Dave Westlake, Sat, 17 Feb 2001 08:46:30

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