Marketing Research = data masquerading as insight. I have bought SAABs not because of who I am but because of what the car is. Because traditionally they have had great handling, great utility, are fun to drive (put a grin on my face), are rugged and relatively safe. I suppose that does say something about me after all. Point is for me and in this part of the country (upper Midwest) it is really (or least traditionally was) about the car. Over the years it has been fun to watch as people who would never have considered a SAAB (some of whom even ridiculed SAAB) become believers and even owners (often declaring them the best car they ever owned) after having a chance to experience them.

My general attitude toward convertibles is, "if I paid that much for a car I'd want a damn roof". I don't have a dog. I used to live to downhill ski but have done very little in recent years. I also enjoy sailing although I haven’t done much of that in the last few years either. I am well ‘degreed’ although I am not sure that I would say I am well educated. I don't make much money and am not part of the country club set. There is not a stay at home housewife in this household. Large bodies of water have a powerful draw on me. I could go on but...what exactly is it you wanted to know anyway?

• Tell me what a U.S. Saab owner is like, Kallis, Sat, 17 Feb 2001 03:55:46
  • Re: Tell me what a U.S. Saab owner is like, David Beckerman, Thu, 22 Feb 2001 01:55:42
    • good information, Dave. Thanks.........eom, John A., Thu, 22 Feb 2001 12:56:46
  • Typical Saab driver: a masochist., tlrm, Tue, 20 Feb 2001 15:08:30
    • By the way, my rich housewife drives a 92 900, Subaru Forester,or, tlrm, Tue, 20 Feb 2001 17:50:56
    • Jeez, What does that say about us Brit car enthusiasts? n/m, Dave Westlake, Tue, 20 Feb 2001 16:45:05
      • You people have even more twisted psych problems., tlrm, Tue, 20 Feb 2001 17:10:30
        • When did Canada annex Connecticut....eh? n/m, Dave Westlake, Tue, 20 Feb 2001 20:27:57
          • A little known fact, but the Trilaterals gave Con., tlrm, Wed, 21 Feb 2001 10:21:09
          • Ten years ago, but you weren't listening . . ., Mr. Ed, Wed, 21 Feb 2001 08:03:16
            • So that's why the gas tax is so high........n/m, Dave Westlake, Wed, 21 Feb 2001 09:05:12
  • SAABs and their owners on TV + movies, jonathan p, Mon, 19 Feb 2001 21:51:44
    • naw, that movie was "Throw Momma From the Train" :), modest mouse , Tue, 20 Feb 2001 23:56:25
      • Yeah, and that was a model 96 n/m, Dave Westlake, Wed, 21 Feb 2001 09:07:57
  • I'm a U.S. Saab owner... "typical" I'm not..., IrieTom , Mon, 19 Feb 2001 13:38:02
  • Yes, my rich US housewife drives a Saab..., carneykjnc, Mon, 19 Feb 2001 13:36:54
  • overcoming cognitive dissonance, John A., Mon, 19 Feb 2001 11:37:06
    • Before I discovered Saabnet I thought cognitive dissonance, Mr. Ed, Wed, 21 Feb 2001 08:02:02
    • Re: overcoming cognitive dissonance, saw, Mon, 19 Feb 2001 22:08:40
      • Re: overcoming cognitive dissonance, John A., Tue, 20 Feb 2001 11:53:17
        • I can go for that, saw, Tue, 20 Feb 2001 13:50:34
          • Confirms one thing about Saab owners, Mr. Ed, Tue, 20 Feb 2001 18:00:59
  • Marketing vs. Reality, zeke, Mon, 19 Feb 2001 09:44:03
  • View from Britain - land of warm beer, Mr. Ed, Mon, 19 Feb 2001 08:24:24
    • "wideboys"!, Rick D., Tue, 20 Feb 2001 19:49:51
      • Re: "wideboys"!, Mr. Ed, Wed, 21 Feb 2001 08:00:05
  • Here is my data, Joe , Mon, 19 Feb 2001 06:40:54
  • My view on this, Atul, Mon, 19 Feb 2001 01:08:55
  • If you want real data, let me know..., Atul, Mon, 19 Feb 2001 01:08:37
  • WOW...more info, Dave, Sun, 18 Feb 2001 21:30:41
  • Re: Tell me what a U.S. Saab owner is like, smooch, Sun, 18 Feb 2001 19:54:40
  • i just think how the hood opens is cool... :), saab boy, Sun, 18 Feb 2001 15:47:24
  • Re: Tell me what a U.S. Saab owner is like, JasonS, Sun, 18 Feb 2001 14:00:36
  • not-so-definitive answers for your study...., modest mouse , Sat, 17 Feb 2001 23:08:44
  • I was "born" with it...., Clay McNeely , Sat, 17 Feb 2001 21:37:51
  • They're not at all self-regarding, Narcisse, Sat, 17 Feb 2001 17:19:19
  • Re: Tell me what a U.S. Saab owner is like, saw, Sat, 17 Feb 2001 14:49:08 <-- Viewing This Message
  • Also, people that participate on this board are NOT typical, Tcar, Sat, 17 Feb 2001 14:36:04
  • Rich US Housewife definately for NEW 9-3 convertibles,, Tcar, Sat, 17 Feb 2001 14:34:30
    • Re: Rich US Housewife definately for NEW 9-3 convertibles,, Scott Paterson , Sat, 17 Feb 2001 17:55:51
  • so, the ad goes something like this....., anothermike, Sat, 17 Feb 2001 13:53:52
  • Re: Tell me what a U.S. Saab owner is like, John, Sat, 17 Feb 2001 13:35:31
  • Re: Tell me what a U.S. Saab owner is like, Dan W, Sat, 17 Feb 2001 13:25:28
  • OK., Ricky J, Sat, 17 Feb 2001 13:24:03
  • Re: Tell me what a U.S. Saab owner is like, Scott Paterson , Sat, 17 Feb 2001 11:41:08
  • Re: Tell me what a U.S. Saab owner is like, Bill D, Sat, 17 Feb 2001 11:11:21
  • Re: Tell me what a U.S. Saab owner is like, Tre Denton, Sat, 17 Feb 2001 11:11:03
  • Re: Tell me what a U.S. Saab owner is like, Bryce, Sat, 17 Feb 2001 09:57:29
    • More - Direct answers to your questions..., Bryce, Sat, 17 Feb 2001 14:04:52
  • Re: Tell me what a U.S. Saab owner is like, John A., Sat, 17 Feb 2001 08:57:47
    • Re: Tell me what a U.S. Saab owner is like, EGD , Sat, 17 Feb 2001 10:57:49
      • thanks for this data ;-), John A., Sat, 17 Feb 2001 14:19:10
  • Re: Tell me what a U.S. Saab owner is like, PatO, Sat, 17 Feb 2001 08:53:58
  • Re: Tell me what a U.S. Saab owner is like, Dave Westlake, Sat, 17 Feb 2001 08:46:30

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