I learned in business school some large portion of advertising is done to overcome "cognitive dissonance". Look this up (I recommend adding Atomica.com to your toolbar - it's free.).

I don't find I have much cognitive dissonance with a Saab. It has to be one of the easiest cars to justify owning of any because of its Swiss Army knife capabilites and fun factor. I also find great appeal in the lines of the car; its design; even though I know Saab follows the principle "form follows function".

I don't come here to Saabnet.com to overcome my own cognitive dissonance as much as I do to try to help others overcome theirs and generally to learn about this car and because I've always been a car buff and a second rate writer.

Breaking into the big(ger) sales numbers should become a lot easier now. Note, for example, all the Pontiac Aztek-type people coming on the market. We made fun of this unit on these boards because it's so ugly but think of it - the reason people (mostly young people) want them is because they offer the virtue of multi-functionality.

Consider too the phenomenal growth of ethically-based mutual funds. All these investors are making choices with their money based on environment as a factor. With Saab due to introduce two revolutionary clean-burning but power-retaining hydrocarbon energy saving gizmos in the engine, you can (sort of) truly say about Saab that it is an "Ecopowered" (Reg'd Trade Mark) automobile. Sales sales sales.

It helps that Saabs hold the endurance record at Talladega Superspeedway. If you win over the Dixie types, you win influence over a lot of auto-owners. Then, there's Pike's Peak. Somebody at GM is doing all the right things. Watch for crossover marketing between rally championships, Pike's Peak, and Talledega to capture some portion of the good-ole-boys.

The other trend to watch is retro-styling. There is a great feature on the Buick Bengal in New York Times auto section. Now that Saab has the man from Mercedes on staff, maybe we'll see some beautiful refinements in design w/o sacrificing anything in performance and functionality. Swedish design has always been at the forefront in stuff like furniture and light fixtures - even eyeglasses. There's no reason it cannot make the translation to cars. Car design wins more customers than any other single feature of an auto.

• Tell me what a U.S. Saab owner is like, Kallis, Sat, 17 Feb 2001 03:55:46
  • Re: Tell me what a U.S. Saab owner is like, David Beckerman, Thu, 22 Feb 2001 01:55:42
    • good information, Dave. Thanks.........eom, John A., Thu, 22 Feb 2001 12:56:46
  • Typical Saab driver: a masochist., tlrm, Tue, 20 Feb 2001 15:08:30
    • By the way, my rich housewife drives a 92 900, Subaru Forester,or, tlrm, Tue, 20 Feb 2001 17:50:56
    • Jeez, What does that say about us Brit car enthusiasts? n/m, Dave Westlake, Tue, 20 Feb 2001 16:45:05
      • You people have even more twisted psych problems., tlrm, Tue, 20 Feb 2001 17:10:30
        • When did Canada annex Connecticut....eh? n/m, Dave Westlake, Tue, 20 Feb 2001 20:27:57
          • A little known fact, but the Trilaterals gave Con., tlrm, Wed, 21 Feb 2001 10:21:09
          • Ten years ago, but you weren't listening . . ., Mr. Ed, Wed, 21 Feb 2001 08:03:16
            • So that's why the gas tax is so high........n/m, Dave Westlake, Wed, 21 Feb 2001 09:05:12
  • SAABs and their owners on TV + movies, jonathan p, Mon, 19 Feb 2001 21:51:44
    • naw, that movie was "Throw Momma From the Train" :), modest mouse , Tue, 20 Feb 2001 23:56:25
      • Yeah, and that was a model 96 n/m, Dave Westlake, Wed, 21 Feb 2001 09:07:57
  • I'm a U.S. Saab owner... "typical" I'm not..., IrieTom , Mon, 19 Feb 2001 13:38:02
  • Yes, my rich US housewife drives a Saab..., carneykjnc, Mon, 19 Feb 2001 13:36:54
  • overcoming cognitive dissonance, John A., Mon, 19 Feb 2001 11:37:06 <-- Viewing This Message
    • Before I discovered Saabnet I thought cognitive dissonance, Mr. Ed, Wed, 21 Feb 2001 08:02:02
    • Re: overcoming cognitive dissonance, saw, Mon, 19 Feb 2001 22:08:40
      • Re: overcoming cognitive dissonance, John A., Tue, 20 Feb 2001 11:53:17
        • I can go for that, saw, Tue, 20 Feb 2001 13:50:34
          • Confirms one thing about Saab owners, Mr. Ed, Tue, 20 Feb 2001 18:00:59
  • Marketing vs. Reality, zeke, Mon, 19 Feb 2001 09:44:03
  • View from Britain - land of warm beer, Mr. Ed, Mon, 19 Feb 2001 08:24:24
    • "wideboys"!, Rick D., Tue, 20 Feb 2001 19:49:51
      • Re: "wideboys"!, Mr. Ed, Wed, 21 Feb 2001 08:00:05
  • Here is my data, Joe , Mon, 19 Feb 2001 06:40:54
  • My view on this, Atul, Mon, 19 Feb 2001 01:08:55
  • If you want real data, let me know..., Atul, Mon, 19 Feb 2001 01:08:37
  • WOW...more info, Dave, Sun, 18 Feb 2001 21:30:41
  • Re: Tell me what a U.S. Saab owner is like, smooch, Sun, 18 Feb 2001 19:54:40
  • i just think how the hood opens is cool... :), saab boy, Sun, 18 Feb 2001 15:47:24
  • Re: Tell me what a U.S. Saab owner is like, JasonS, Sun, 18 Feb 2001 14:00:36
  • not-so-definitive answers for your study...., modest mouse , Sat, 17 Feb 2001 23:08:44
  • I was "born" with it...., Clay McNeely , Sat, 17 Feb 2001 21:37:51
  • They're not at all self-regarding, Narcisse, Sat, 17 Feb 2001 17:19:19
  • Re: Tell me what a U.S. Saab owner is like, saw, Sat, 17 Feb 2001 14:49:08
  • Also, people that participate on this board are NOT typical, Tcar, Sat, 17 Feb 2001 14:36:04
  • Rich US Housewife definately for NEW 9-3 convertibles,, Tcar, Sat, 17 Feb 2001 14:34:30
    • Re: Rich US Housewife definately for NEW 9-3 convertibles,, Scott Paterson , Sat, 17 Feb 2001 17:55:51
  • so, the ad goes something like this....., anothermike, Sat, 17 Feb 2001 13:53:52
  • Re: Tell me what a U.S. Saab owner is like, John, Sat, 17 Feb 2001 13:35:31
  • Re: Tell me what a U.S. Saab owner is like, Dan W, Sat, 17 Feb 2001 13:25:28
  • OK., Ricky J, Sat, 17 Feb 2001 13:24:03
  • Re: Tell me what a U.S. Saab owner is like, Scott Paterson , Sat, 17 Feb 2001 11:41:08
  • Re: Tell me what a U.S. Saab owner is like, Bill D, Sat, 17 Feb 2001 11:11:21
  • Re: Tell me what a U.S. Saab owner is like, Tre Denton, Sat, 17 Feb 2001 11:11:03
  • Re: Tell me what a U.S. Saab owner is like, Bryce, Sat, 17 Feb 2001 09:57:29
    • More - Direct answers to your questions..., Bryce, Sat, 17 Feb 2001 14:04:52
  • Re: Tell me what a U.S. Saab owner is like, John A., Sat, 17 Feb 2001 08:57:47
    • Re: Tell me what a U.S. Saab owner is like, EGD , Sat, 17 Feb 2001 10:57:49
      • thanks for this data ;-), John A., Sat, 17 Feb 2001 14:19:10
  • Re: Tell me what a U.S. Saab owner is like, PatO, Sat, 17 Feb 2001 08:53:58
  • Re: Tell me what a U.S. Saab owner is like, Dave Westlake, Sat, 17 Feb 2001 08:46:30

No Site Registration is Required to Post - Site Membership is optional (Member Features List), but helps to keep the site online
for all Saabers. If the site helps you, please consider helping the site by becoming a member.

• Prev by Date: (none)
• Next by Date: Re: Scott...ever considered a register to use BB?, Dave Westlake, Mon, 19 Feb 2001 11:40:20
• Main General Bulletin Board

StateOfNine.com

SaabClub.com

Jak Stoll Performance

M Car Covers

Ad Available

The content on this site may not be republished without permission. Copyright © 1988-2024 - The Saab Network - saabnet.com.
For usage guidelines, see the Mission & Privacy Notice.
[Contact | Site Map | Saabnet.com on Facebook | Saabnet.com on Twitter | Shop Amazon via TSN | Site Donations]

Random Saabnet.com Member Gallery Photos (Click Image)