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U.S. sales number if correct annualize to about 7500 units. This is a huge car market. If those numbers are correct and even if one adjusts upward for some seasonality the situation is pretty grim.
To me the issues are that the 93 is an aged product. The 95 is very expensive. Add in the fact of the lack of brand awareness and I would guess that Saab is in for a pretty rough road ahead (no pun intended).
The fact that the savvy Saab buyers have been trained over the last 5 years or so to expect and to get gigantic discounts is also a very negative factor. Does anyone ever pay a normal price for a new Saab? Would you buy one if you had to pay a normal discount off sticker. I wouldnt. There are too many other choices out there.
I love my Saab and dont want to be negative, but U.S. sales of 600 to 700 per month??? How can that be perceived as anything other than a slow moving train wreck. Am I being too pessimistic?
posted by 68.52.134...
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