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We've been through the nonsensical (IMHO, as an aerospace guy) 'Born From Jets' campaign and now it's 'Move Your Mind.'
Move Your Mind? While it may appeal to the intellectual lurking deep inside every Saab owner, Saab needs people to move their butts instead down to the dealers and open their wallets. Effective advertising can help make that happen.
As an example of what could be done for Saab, Subaru's 'Baby Driver' ad nails down one reason for buying a Subaru: safety.
http://www.youtube.com/watch?v=zqLx28mAhIg
[BTW, the cute kids in the ad are actually the Dad's kids in real life]
I think Saab need to bang a similar safety message home in their ads instead of an ambiguous 'Move Your Mind' campaign. Just sayin'...
posted by 192.35.3...
Posts in this Thread:
- Should I be concerned about Saab?, Mike Johnson, Tue, 29 Mar 2011 17:02:49
- Forbes leaves Antonov almost out in 'collapse' item, JohnA , Fri, 1 Apr 2011 13:11:44
- Saab future is 'uncertain' without fresh funds, JohnA , Fri, 1 Apr 2011 06:46:57
- production back up..., James, Wed, 30 Mar 2011 08:13:06
- no n/m, JohnA , Wed, 30 Mar 2011 07:10:53
- All I read..., ChrisP, Wed, 30 Mar 2011 05:19:44
- Re: Should I be concerned about Saab?, EGD , Wed, 30 Mar 2011 05:10:19
- What was Mark Twain's quote?, MI-Roger , Tue, 29 Mar 2011 17:56:44
- Re: Should I be concerned about Saab?, mikes1929, Tue, 29 Mar 2011 17:43:29
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