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need to convince subie fans to test drive...
Posted by James [Email] (more from James) on Tue, 1 Mar 2011 18:42:09
In Reply to: Re: We have met the enemy..., TML [Profile/Gallery]
, Tue, 1 Mar 2011 06:35:23
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you are absolutely right. simple business. need to steal market share of new car buyers, not used... imho the targets would be Subie, Volvo, Audi... lots of old time Saab owners defected there, and iirc, Subaru outsells Saab, Volvo, and Audi combined!
Subie owners I know don't test drive anything else!! decent enough cars, but compared to Saab or Audi... ok Audis cost more, but around here, the real purchase price of an Outback vs a 9-3X is very comparable (especially when similarly equipped)... I can't imagine how anyone could drive the 2 cars back to back and buy the Subie (and I've done long drives in a bunch of Subies (many thousands of miles), and I really wanted to like them, so it's not a matter of me not trying them)...
btw, NoSnaab, this is not meant as a slight at you, I know you are one of the defects to Subie though not entirely by choice, and I appreciate your advice wrt them... I merely think there is significant buyer personality overlap, feature overlap, and price overlap, at least in our local market that Saab should target - it's insane! if Saab nabbed 10-20% of Subie sales here, they'd be set!
James...
posted by 216.59.230...
Posts in this Thread:
- We have met the enemy..., No Snaab, Sun, 27 Feb 2011 09:10:42
- Re: We have met the enemy..., TML , Tue, 1 Mar 2011 06:35:23
- Beautiful cars, no doubt, john b, Mon, 28 Feb 2011 18:16:52
- what would be irresistable?, LesH, Mon, 28 Feb 2011 12:22:45
- Needs, preferences, cash flow, etc., Noel, Mon, 28 Feb 2011 08:43:48
- I'm not the enemy..., Stan, Sun, 27 Feb 2011 18:00:12
- Bravo, No Snaab, Mon, 28 Feb 2011 07:13:13
- Re: We have met the enemy..., Tim, Sun, 27 Feb 2011 14:19:07
- what would it take to put you in this car today?, DE , Sun, 27 Feb 2011 12:48:36
- The new 9-5 is too big for me..., MI-Roger , Sun, 27 Feb 2011 12:13:27
- I need smth small, fast, safe and quirky: C900 MY'12, Siegfried, Sun, 27 Feb 2011 11:44:34
- Re: We have met the enemy..., EGD , Sun, 27 Feb 2011 11:26:39
- Re: We have met the enemy..., kkelley, Sun, 27 Feb 2011 10:41:48
- I'm among the worst... I know..., James, Sun, 27 Feb 2011 10:28:08
- Re: We have met the enemy..., SWEDECAR , Sun, 27 Feb 2011 09:50:37
- Not to stereotype..., B Millar , Sun, 27 Feb 2011 09:30:23
- New 9-5s all over the place in LA?, ryan , Mon, 28 Feb 2011 21:12:16
- Agree, too, Stan, Mon, 28 Feb 2011 12:14:34
- agreed, Railhead , Sun, 27 Feb 2011 18:04:29
- Re: Not to stereotype..., John Myers, Sun, 27 Feb 2011 10:14:00
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