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Exceedingly few hybrid drivers have a reasonable ROI for their purchase (fleets and city drivers are the exception).
If it were based on ROI they'd be buying FITs and Elantras!
The Volt and Prius sell based on a feel good/ do good/ I'm good emotion.
I think its a pretty smart sell and the success of the Prius shows GM needs to compete in that space, too. The Volt is a step...
posted by 24.44.40...
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