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Trust
Posted by stottler (more from stottler) on Wed, 26 Dec 2001 10:20:13
In Reply to: , Kok Chen, Sat, 17 Dec 1988 12:00:00

SWEDISH PEOPLE TRUST IN SAAB .... Swedish people increasingly trust in Saab:
Resulting from a survey of 795 people, the annual 'trust barometer', 54
percent expressed a high degree confidence in Saab as a company -- second
only to Swedish furniture manufacturer Ikea.

At a seminar November 20, at the University of Gothenburg, the annual trust
barometer was presented by MedieAkademin (the Academy of Media, which is a
co-project between the newspaper Gvteborgs-Posten and the University of
Gothenburg, in co-operation with Forsman & Bodenfors, Infratest Burke, CIA
Media marketing and Gvteborg & Co).

In this year's survey, 795 persons have been asked how much they trust in a
number of selected media, political parties, institutions and big companies.
Saab Automobile is second best in this year's survey. 54 percent of the 795
persons have a high degree of confidence in Saab (last year's result was 48
percent).

Ikea is the only company with a better result than Saab. Companies such as
Volvo (53 percent) and Telia (33 percent), media such as Sveriges Television
(52 percent) and the newspaper Aftonbladet (33 percent) and institutions such
as the EU commission (20 percent) are all behind Saab.

'It is very gratifying that the public has confidence in Saab. Naturally it
is important to our ability to recruit new employees and sell more cars,'
says Niklas Andersson, head of Corporate and Product Communications at Saab
Automobile.
==================
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