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Press: Saab Announces Its First SUV
Posted by The Saab Network - http://saabnet.com/tsn/forms/e. (more from The Saab Network - http://saabnet.com/tsn/forms/e.) on Wed, 17 Dec 2003 16:42:59
In Reply to: , Kok Chen, Sat, 17 Dec 1988 12:00:00 

Saab Announces Its First SUV: the Saab 9-7X

Norcross, GA - Continuing the biggest product offensive in its history, Saab
Automobile AB announces its latest new model and first sport utility vehicle,
the 2005 Saab 9-7X. Featuring standard all-wheel-drive and two engine
choices, the mid-size SUV will fill Saab's need for an entry is this rapidly
growing market segment.

The Saab 9-7X will make its world debut at the 2004 New York Auto Show in
April 2004, and will go on sale about one year later. Initially, the 9-7X
will be produced specifically for the United States and Canadian markets.

'We are pleased to continue to expand our product line in the North American
market, which is critical to Saab's success,' commented Peter Augustsson,
President and CEO of Saab Automobile AB. 'With the Saab 9-X and 9-3X concept
vehicles, followed by the award-winning Saab 9-3 Sport Sedan and Convertible,
the 9-3 Sport-Hatch concept and the dynamic new 9-2X, we are exceeding our
commitment to introduce one new vehicle each year for five years.'

'Saab is currently the fastest growing European brand in the U.S. market, and
the Saab 9-7X will be the perfect addition to our model mix to continue our
momentum,' said Debra Kelly-Ennis, President and COO of Saab Cars USA. 'We
have found that as many as 28 percent of customers who left the Saab brand
bought an SUV in 2003. We must position ourselves to recapture many of those
lost sales and continue to broaden our brand's appeal to new buyers. The 9-7X
allows us to join the growing mid-luxury SUV market with a unique, premium
vehicle offering European style and the kind of all-wheel-drive versatility
that we have never had before.'

Kelly-Ennis noted that the mid-luxury SUV market is growing at a rate
exceeding most other market segments. 'We need a product like this to
continue to grow our brand - and to fuel our product development program,'
she emphasized.

The new model marks Saab's first product collaboration with GM of North
America. The new 9-7X will be built at GM's Moraine Assembly plant in Ohio,
beginning in the first quarter of 2005.

Saab Cars USA, based in Norcross, GA, is the importer and distributor of Saab
9-3 and 9-5 automobiles, and soon the new 9-2X and 9-7X vehicles.
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