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Press: Saab Has Record Year
Posted by The Saab Network - (more from The Saab Network - on Fri, 9 Jan 2004 17:30:03
In Reply to: , Kok Chen, Sat, 17 Dec 1988 12:00:00

Saab sets records in all areas of business

- All-time record new car sales of 47,914 units up 27 percent over 2002.
- All-time record certified pre-owned sales of 9,580 up 124 percent.
- All-time record parts & accessories sales up 10 percent over 2002.

Norcross, GA - Saab Cars USA's December new car sales of 3,506 represent a 28
percent increase over 2002 and helped complete a history-making year for Saab
in the U.S. market.

Calendar year 2003 new car sales reached 47,914 units, a 27 percent increase
over last year's 37,805, and surpassed Saab's previous best year of 47,414
units set back in 1986. This is Saab's highest annual sales result in its
47-year history in the U.S. market.

'Our retail network and our own Saab Cars USA team worked exceptionally hard
all year long to achieve this historic sales result for Saab,' said Debra
Kelly-Ennis, President of Saab Cars USA. 'This strong sales result is
particularly gratifying considering we've achieved this growth in our
business without yet entering new products into new segments. We've done it
with our two-car lineup, relying heavily on the tremendous success of the new
Saab 9-3 Sport Sedan and Convertible.'

Recently, Saab has shown two new vehicles; the 2005 Saab 9-2X and the 2005
Saab 9-7X, that will soon broaden its product portfolio beyond the two-car
lineup Saab has had since 1986. 'As we begin to launch new products in new
segments, starting with the 9-2X in the summer of 2004, we'll continue to set
new records for Saab in the U.S., Saab's most important global market,' added

Saab's tremendous momentum in the U.S. can be found in all areas of its
business. Saab Certified Pre-Owned Sales for December were up 83 percent over
2002, with 757 sales. This brought Saab's 2003 CPO sales total to 9,580 - 124
percent growth versus last year.

Saab also achieved a new high water mark for parts & accessories sales in the
U.S. in 2003 with sales up a full 10 percent over 2002.
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